Andres Barreto

What Startups Are Really Like

Sun, 25 Oct 2009 18:08:23 -0400

"We found that the 628 U.S.-born tech founders we surveyed received their education from 287 unique..."

Sat, 24 Oct 2009 10:53:19 -0400

“We found that the 628 U.S.-born tech founders we surveyed received their education from 287 unique universities. Almost every major U.S. university was represented. The top ten institutions in this group accounted for only 19 percent of the entire sample. In other words, 81% of the tech company founders came from “regular” schools. To make my colleagues at Harvard feel better (and to keep my job), I’ll acknowledge that the Ivies represented 8% of the sample even though those schools only graduate 1.6% of American students.”

- Got degree envy? No worries, you can still make it big.

Hoy lanzamos nuestro beta al público

Tue, 15 Sep 2009 14:59:11 -0400

marcasocial:

Después de tres meses de trabajo, hemos lanzado nuestro beta al público. Queremos agradecer a nuestros alpha testers, quienes contribuyeron a mejorar la plataforma en sus primeras etapas. Ahora comienza un nuevo momento para nuestra Startup y nos gustaría contar tu feedback en la página de MarcaSocial dentro de marcasocial. Aún faltan algunos detalles por modificar y otros de los que nos iremos dando cuenta con el tiempo. A continuación les copio el comunicado oficial.

MarcaSocial, la plataforma para el manejo social de branding enfocado al consumidor llegó a Iberoamérica

Martes, 15 de septiembre de 2009.- MarcaSocial es la plataforma on line para el intercambio de información y opiniones entre los consumidores y las marcas que operan en Iberoamérica. Basada en la colaboración, independencia y bidireccionalidad, MarcaSocial es un lugar de interacción que parte del principio de beneficio mutuo entre empresas y consumidores.

“En Iberoamérica la opinión del consumidor acerca de una marca se pierde y muchas veces queda sin respuesta. Pero cada vez los consumidores se conectan y comparten más sus opiniones en Internet”, afirmó Andrés Barreto, co-fundador de MarcaSocial.

Con un formato limpio, fácil de navegar y dinámico, cada consumidor dispone de 500 caracteres por mensaje para compartir en la red sus preguntas, opiniones o quejas basadas en su experiencia con una marca en particular.

Así, el consumidor final podrá conocer a otros clientes con las mismas inquietudes que él, obtener respuestas personalizadas al comunicarse con los representantes de una marca y valorar la marca que usa, entre otros.

En tanto, las empresas podrán conocer los problemas, opiniones y percepción de los clientes, saber el nivel de satisfacción y expectativas de los clientes, responder a las inquietudes de estos, monitorear y obtener reportes de las acciones de los clientes con sus

“Nuestro método de desarrollo es guiado en su gran mayoría por nuestros usuarios, ya que estamos utilizando nuestra misma herramienta de comunicación de ideas, problemas, halagos y preguntas para desarrollar el producto”, explica Leo Barrientos, co-fundador de MarcaSocial acerca del desarrollo de la aplicación.

Esta herramienta permitirá a las empresas trabajar, medir y rentabilizar el marketing persona a persona generado en Internet, y ser más auténticas frente a sus clientes.

Acerca de MarcaSocial

MarcaSocial es un proyecto de Socialatom y OpenDesarrollo, co-fundada por Pamela Castro, Leo Barrientos y Andrés Barreto. Está disponible al público de América Latina a partir del 15 de septiembre en su versión beta 0.6. MarcaSocial promete ser la nueva herramienta de marketing y relaciones públicas de la región on line.

Para darnos feedback y contribuir en el desarrollo de la aplicación, comunícate con nosotros en MarcaSocial

[ http://www.marcasocial.com/marcas/marca-social ]

Andres Barreto
andres.barreto@socialatom.com
skype: andreshbarreto
twitter.com/andresbarreto
linkedin.com/in/andreshb
US +1 954 242 5333

"The bad news is that since the bubble most VC firms haven’t made a profit. It may just be that the..."

Mon, 14 Sep 2009 16:58:36 -0400

“The bad news is that since the bubble most VC firms haven’t made a profit. It may just be that the message of building companies that have predictable revenue and profit models hasn’t percolated through the VC business model”

- Can You Trust Any VC’s Under 40? « Steve Blank

"overvalue past contributions (coming up with the idea, spending time developing it, building a..."

Thu, 10 Sep 2009 11:29:17 -0400

“overvalue past contributions (coming up with the idea, spending time developing it, building a prototype, etc) and undervalue future contributions. Remember that an equity grant is typically for the next 4 years of work (hence 4 years of vesting). Imagine yourself 2 years from now after working day and night, and ask yourself in that situation if the split still seems fair. Another consideration is if one founder has had greater career success and will therefore significantly improve the odds of getting financed at an attractive valuation. One way to figure out how much this is worth is to estimate how much having that founder increases your valuation at the next financing and then, say, split the difference. So if having her means you can raise $2M by giving away 30% of your company instead of 40% of your company, let that founder have an extra 5%.”

- cdixon.org / Dividing equity between founders

"It actually kicked around and started to spin, and without friction, it could spin faster and..."

Thu, 10 Sep 2009 09:58:06 -0400

““It actually kicked around and started to spin, and without friction, it could spin faster and faster, and we think that made it even more disoriented,””

- Up, up and away! Scientists levitate mice - LiveScience- msnbc.com

#FreeMediaVe Chávez vs Twitter creado por @Barkach on Twitpic

Mon, 03 Aug 2009 10:46:41 -0400

#FreeMediaVe Chávez vs Twitter creado por @Barkach on Twitpic

"Immigrants start startups, disproportionately so. More than half started by immigrants. Single..."

Mon, 03 Aug 2009 09:52:49 -0400

“Immigrants start startups, disproportionately so. More than half started by immigrants. Single biggest problem that kills startups is visa problems—people who get kicked out of the country because of political problems back home.”

- Graham on Start-ups, Innovation, and Creativity | EconTalk | Library of Economics and Liberty

"85% of entrepreneurs in eight emerging markets surveyed for Endeavor indicated that they have been..."

Fri, 01 May 2009 15:39:50 -0400

“85% of entrepreneurs in eight emerging markets surveyed for Endeavor indicated that they have been hit by the crisis; 88% thought that it would still get worse. But, they also foresaw that, on average, their businesses would grow by 31%, and the number of employees by 12%.”

- Why Entrepreneurship Matters - Doing Business Blog - The World Bank Group

"Whenever you have a lot of user-generated material, your bandwidth gets utilized in Asia, the Middle..."

Mon, 27 Apr 2009 12:53:26 -0400

““Whenever you have a lot of user-generated material, your bandwidth gets utilized in Asia, the Middle East, Latin America, where bandwidth is expensive and ad rates are ridiculously low,” Mr. Volpi said. If Web companies “really want to make money, they would shut off all those countries.””

- Internet Users in Developing Countries Drag on Sites’ Profits - NYTimes.com

"We find that family characteristics have the strongest influence on becoming an entrepreneur. In..."

Mon, 20 Apr 2009 23:34:03 -0400

“We find that family characteristics have the strongest influence on becoming an entrepreneur. In contrast, success as an entrepreneur is primarily determined by the individual’s smartness and higher education in the family. Entrepreneurs are not more self-confident than non-entrepreneurs; and overconfidence is bad for business success.”

- What Makes an Entrepreneur? - Doing Business - The World Bank Group

"commercially viable business models that can improve livelihoods and strengthen food value chains in..."

Mon, 20 Apr 2009 11:31:30 -0400

“commercially viable business models that can improve livelihoods and strengthen food value chains in poor regions - and to define the actions needed to scale up such approaches.”

- The Next Billions: Unleashing Business Potential in Untapped Markets | NextBillion.net | Development through Enterprise

"most of the legal systems in Latin America are designed to promote agriculture and light industry,..."

Sat, 18 Apr 2009 20:46:14 -0400

“most of the legal systems in Latin America are designed to promote agriculture and light industry, not intellectual property or innovation. ”All the laws were made for another type of society,” he said. ”If we don’t get caught up with the next wave, we’re in trouble.””

- Latin America’s Choice - New York Times

Emprendimiento Web en el Perú | Pulsosocial

Mon, 26 Jan 2009 12:06:20 -0500

Emprendimiento Web en el Perú | Pulsosocial

Como hechar a perder tu startup en 5 pasos | Pulsosocial )

Tue, 30 Dec 2008 12:38:46 -0500

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TOP 10 de web-emprendedores en América latina | Pulsosocial

Wed, 17 Dec 2008 17:01:21 -0500

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"These young people — often referred to in Greece as ” the known-unknowns” —..."

Mon, 08 Dec 2008 13:38:55 -0500

“These young people — often referred to in Greece as ” the known-unknowns” — use texting and Web sites to organize and communicate.”

- Dozens hurt as riots rage across Greece - CNN.com

Bloggers desde Cuba | Pulsosocial

Thu, 04 Dec 2008 18:24:02 -0500

Bloggers desde Cuba | Pulsosocial

La Comunidad Web de Mexico se une en Tequila Valley | Pulsosocial

Wed, 19 Nov 2008 14:47:59 -0500

La Comunidad Web de Mexico se une en Tequila Valley | Pulsosocial

Critica de Mexico Web 2.0 | Pulsosocial

Thu, 06 Nov 2008 00:33:48 -0500

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