Andres Barreto

Oct 25 2009
Oct 24 2009
We found that the 628 U.S.-born tech founders we surveyed received their education from 287 unique universities. Almost every major U.S. university was represented. The top ten institutions in this group accounted for only 19 percent of the entire sample. In other words, 81% of the tech company founders came from “regular” schools. To make my colleagues at Harvard feel better (and to keep my job), I’ll acknowledge that the Ivies represented 8% of the sample even though those schools only graduate 1.6% of American students.
Sep 15 2009

Hoy lanzamos nuestro beta al público

marcasocial:

Después de tres meses de trabajo, hemos lanzado nuestro beta al público. Queremos agradecer a nuestros alpha testers, quienes contribuyeron a mejorar la plataforma en sus primeras etapas.  Ahora comienza un nuevo momento para nuestra Startup y  nos gustaría contar  tu feedback en la página de MarcaSocial dentro de marcasocial. Aún faltan algunos detalles por modificar y otros de los que nos iremos dando cuenta con el tiempo.  A continuación les copio el comunicado oficial.

MarcaSocial, la plataforma para el manejo social de branding enfocado al consumidor llegó a Iberoamérica

Martes, 15 de septiembre de 2009.- MarcaSocial es la plataforma on line para el intercambio de información y opiniones entre los consumidores y las marcas que operan en Iberoamérica. Basada en la colaboración, independencia y bidireccionalidad, MarcaSocial es un lugar de interacción que parte del principio de beneficio mutuo entre empresas y consumidores.

En Iberoamérica la opinión del consumidor acerca de una marca se pierde y muchas veces queda sin respuesta. Pero cada vez los consumidores se conectan y comparten más sus opiniones en Internet”, afirmó Andrés Barreto, co-fundador de MarcaSocial.

Con un formato limpio, fácil de navegar y dinámico, cada consumidor dispone de 500 caracteres por mensaje para compartir en la red sus preguntas, opiniones o quejas basadas en su experiencia con una marca en particular.

Así, el consumidor final podrá conocer a otros clientes con las mismas inquietudes que él, obtener respuestas personalizadas al comunicarse con los representantes de una marca y valorar la marca que usa, entre otros.

En tanto, las empresas podrán conocer los problemas, opiniones y percepción de los clientes, saber el nivel de satisfacción y expectativas de los clientes, responder a las inquietudes de estos, monitorear y obtener reportes de las acciones de los clientes con sus

“Nuestro método de desarrollo es guiado en su gran mayoría por nuestros usuarios, ya que estamos utilizando nuestra misma herramienta de comunicación de ideas, problemas, halagos y preguntas para desarrollar el producto”, explica Leo Barrientos, co-fundador de MarcaSocial acerca del desarrollo de la aplicación.

Esta herramienta permitirá a las empresas trabajar, medir y rentabilizar el marketing persona a persona generado en Internet, y ser más auténticas frente a sus clientes.

Acerca de MarcaSocial

MarcaSocial es un proyecto de Socialatom y OpenDesarrollo, co-fundada por Pamela Castro, Leo Barrientos y Andrés Barreto. Está disponible al público de América Latina a partir del 15 de septiembre en su versión beta 0.6. MarcaSocial promete ser la nueva herramienta de marketing y relaciones públicas de la región on line.

Para darnos feedback y contribuir en el desarrollo de la aplicación, comunícate con nosotros en MarcaSocial

[ http://www.marcasocial.com/marcas/marca-social ]

Andres Barreto
andres.barreto@socialatom.com

skype: andreshbarreto
twitter.com/andresbarreto
linkedin.com/in/andreshb
US +1 954 242 5333

Sep 14 2009
The bad news is that since the bubble most VC firms haven’t made a profit.  It may just be that the message of building companies that have predictable revenue and profit models hasn’t percolated through the VC business model
Sep 10 2009
overvalue past contributions (coming up with the idea, spending time developing it, building a prototype, etc) and undervalue future contributions.  Remember that an equity grant is typically for the next 4 years of work (hence 4 years of vesting).  Imagine yourself 2 years from now after working day and night, and ask yourself in that situation if the split still seems fair. Another consideration is if one founder has had greater career success and will therefore significantly improve the odds of getting financed at an attractive valuation.  One way to figure out how much this is worth is to estimate how much having that founder increases your valuation at the next financing and then, say, split the difference.  So if having her means you can raise $2M by giving away 30% of your company instead of 40% of your company, let that founder have an extra 5%.
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It actually kicked around and started to spin, and without friction, it could spin faster and faster, and we think that made it even more disoriented,
Aug 03 2009
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Immigrants start startups, disproportionately so. More than half started by immigrants. Single biggest problem that kills startups is visa problems—people who get kicked out of the country because of political problems back home.
May 01 2009
85% of entrepreneurs in eight emerging markets surveyed for Endeavor indicated that they have been hit by the crisis; 88% thought that it would still get worse. But, they also foresaw that, on average, their businesses would grow by 31%, and the number of employees by 12%.
Apr 27 2009
Whenever you have a lot of user-generated material, your bandwidth gets utilized in Asia, the Middle East, Latin America, where bandwidth is expensive and ad rates are ridiculously low,” Mr. Volpi said. If Web companies “really want to make money, they would shut off all those countries.
Apr 20 2009
We find that family characteristics have the strongest influence on becoming an entrepreneur. In contrast, success as an entrepreneur is primarily determined by the individual’s smartness and higher education in the family. Entrepreneurs are not more self-confident than non-entrepreneurs; and overconfidence is bad for business success.
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commercially viable business models that can improve livelihoods and strengthen food value chains in poor regions - and to define the actions needed to scale up such approaches.
Apr 18 2009
most of the legal systems in Latin America are designed to promote agriculture and light industry, not intellectual property or innovation. ”All the laws were made for another type of society,” he said. ”If we don’t get caught up with the next wave, we’re in trouble.
Jan 26 2009
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